Lori Sandoval // Salsaology
1. What inspires you about your work?
My beautiful Mexican culture and my love affair with food, inspire every bit of my work. I love that I get to share the unique flavors and ingredients of my Mexican heritage. I think of SALSAOLOGY as an homage to the rich culinary traditions of Mexico, which are highlighted in our inspired products in a fresh, modern and innovative fashion - perfect for the modern cook!
2. What is your brand/product?
SALSAOLOGY is a line of cooking sauces inspired by the ingredients and recipes from different regions in Mexico. The brand name reminds us that "salsa" means sauce and that salsas are central to Mexican cooking, varying in texture, flavors and ingredients that feature at least one type of chile. With thirty two Mexican states each offering a kaleidoscope of flavors, SALSAOLOGY takes you on a tasting tour of Mexican flavors. Our products are made and distributed in Southern California to over 250 retailers nationwide.
3. What's been the biggest surprise so far about your entrepreneurial journey?
The biggest surprise is how lonely owning your own business can be at times. Working endless hours for your goals isolates you from your friends and family because they don't always understand just how busy and exhausting this journey is. Also, you know the thing people say about not working a day in your life if you love what you do?....Malarkey!
4. Why do you like being part being part of WomenMadeLA?
I enjoy the sisterhood that has been forged being a part of WomenMade LA. Surrounded by intelligent and talented women is inspiring every single day. The group is a sounding board where we bounce ideas, discuss problems and give feedback. We all just want to see each other succeed. The aphorism "a rising tide lifts all boats" really resonates with our group because by helping each other, together we are creating a wave of success that will lift us all up to reach our goals.
Visit us at salsa-ology.com